Commercial and Marketing Manager

JOB DESCRIPTION

Commercial and Marketing Manager

Industry type: Agro-Alimentary \ distribution

Location: Yaoundé, Cameroon
Salary Range: 250,000 FRS – 300,000 FRS

Job Mission

To define, drive, and develop the company's commercial and marketing strategy in order to increase revenue, expand the client portfolio, strengthen the company's visibility, and ensure sustainable business growth.

Key Responsibilities

The Commercial and Marketing Manager will be responsible for:

Strategy & Planning
Defining and implementing the commercial and marketing strategy, including the development of commercial action plans, budgets, and forecasts.

Business Development
Developing the client portfolio, identifying new markets, products, and business opportunities, and establishing partnership opportunities.

Team Management
Supervising the activities of the commercial teams, defining commercial objectives, and monitoring individual and collective performance.

Client Relations
Developing prospecting and client retention initiatives, maintaining relationships with strategic clients, and ensuring client satisfaction and loyalty.

Market Intelligence
Monitoring commercial and competitive intelligence, analyzing market trends, and tracking competitor activities.

Reporting & Analysis
Preparing commercial analyses, dashboards, and reports for Management, presenting results, variances, and action plans.

Marketing & Communication
Developing the company's visibility and image through marketing campaigns and communication initiatives.

Financial Oversight
Monitoring prices, products, margins, and commercial positioning, as well as overseeing receivables and debt collection in collaboration with relevant teams.

Activities / Tasks

• Develop the commercial and marketing action plan.
• Define sales objectives and prospecting plans.
• Supervise and coordinate the activities of sales staff.
• Monitor individual and collective performance.
• Develop and maintain relationships with strategic clients.
• Identify and develop new accounts and markets.
• Monitor tenders, consultations, and commercial opportunities.
• Analyze market trends and competitor activities.
• Develop marketing campaigns and communication initiatives.
• Propose commercial offers and promotional actions.
• Monitor prices, products, margins, and commercial positioning.
• Ensure follow-up on major complaints and client satisfaction.
• Monitor receivables and work with relevant teams on debt collection.
• Prepare commercial budgets and forecasts.
• Develop commercial and marketing dashboards.
• Present results, variances, and action plans to Management.
• Ensure the quality of commercial data and CRM.
• Identify partnership and business development opportunities.

Job Constraints

• High pressure related to revenue objectives.
• Competitive commercial environment.
• Need to react quickly to market changes.
• Managing multiple commercial and marketing priorities.
• Regular meetings with clients and partners.
• Significant responsibility for achieving commercial results.

Required Skills

Knowledge

• Commercial and marketing techniques.
• Commercial strategy.
• Client portfolio management.
• Negotiation techniques.
• Market analysis and competitive intelligence.
• Client relationship management.
• CRM tools and commercial reporting.
• Communication and digital marketing.

Practical Skills

• Define and implement a commercial strategy.
• Manage and motivate a commercial team.
• Develop a client portfolio.
• Negotiate with key clients and partners.
• Analyze commercial results.
• Develop action plans.
• Identify market opportunities.
• Drive marketing campaigns.
• Prepare budgets and dashboards.
• Present results to Management.

Behavioral Skills

• Leadership.
• Entrepreneurial spirit.
• Results-oriented.
• Excellent communication.
• Persuasive ability.
• Negotiation skills.
• Proactivity.
• Analytical mindset.
• Decision-making ability.
• Organization.
• Dynamism.
• Stress resistance.

Required Qualifications

Professional Experience
Minimum of 5 years of experience in commerce, sales, marketing, or business development, including significant team management experience.

Academic Background
Bachelor's degree (+4 / +5) in Commerce, Marketing, Management, Business Administration, or a similar field.

Professional Training
Training or certification in commercial management, digital marketing, or business development is an asset.

Additional Requirements

Bilingualism
must be bilingual (English and French).

Technical Proficiency
should have good knowledge of Microsoft Office tools, relevant software, and other digital tools required for this position (e.g., CRM software, digital marketing platforms).