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JOB PURPOSE\nThe Branding Assistant is the custodian of the identity of the Ecobank brand charged with\ndeveloping and producing visual content across various platforms like print, outdoor, digital, and\nsocial media for marketing and communication initiatives. His\u002Fher responsibilities include\nconceptualizing and designing creative assets, collaborating with internal teams and\nstakeholders, managing branding projects, and ensuring all creative materials comply with brand\nguidelines and legal requirements.\nII. KEY RESPONSIBILITIES\nCreative Strategy & Execution\nSupport the Marketing and Communications team as well as advertising agencies in all creative\nand design initiatives of the unit.\nConceive and develop effective ideas and concepts for visual communication to support brand\nand business goals.\nCollaborate with cross-functional teams and stakeholders to ensure cohesive and impactful\ndesigns that drive business results and brand love..\nContent creation & Digital Marketing\nDesign compelling still graphics, illustrations, and infographics that align with brand standards\nand support campaigns, product launches, and corporate initiatives.\nCreate dynamic motion graphics and short-form animations for digital platforms, ensuring\ncontent is optimized for social media, web, and internal communications.\nMaintain a strategic content calendar that supports product campaigns, brand initiatives, and\ncorporate communications.\nTranslate campaign briefs into visually engaging creative outputs—developing concepts,\nstoryboards, and design variations to drive campaign effectiveness and audience engagement.\nApply brand guidelines consistently across all visual deliverables and proactively enhance visual\nidentity elements to ensure a unified brand experience.\nWork closely with Marketing, Product, Communications, and External Agencies to understand\ncreative needs, refine design concepts, and deliver timely, high-impact creatives.",[],"normal",{"_key":238,"_type":219,"children":239,"markDefs":273,"style":236},"l23si",[240,244,249,253,257,261,265,269],{"_key":241,"_type":223,"marks":242,"text":243},"l23sj",[],"III. REPORTING\nThe position will report locally to the Marketing & Communication Manager.\n\n",{"_key":245,"_type":223,"marks":246,"text":248},"l23sk",[247],"strong","IV. 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Graphic Design, Digital Marketing or Brand\nIdentity certification will be an advantage.\n",{"_key":254,"_type":223,"marks":255,"text":256},"l23sm",[247],"II. KEY RESPONSIBILITIES",{"_key":258,"_type":223,"marks":259,"text":260},"l23sn",[],"\n",{"_key":262,"_type":223,"marks":263,"text":264},"l23so",[247],"Touchpoint Branding",{"_key":266,"_type":223,"marks":267,"text":268},"l23sp",[],"\nAdapt group creative concepts, visual layouts, and brandcompliant materials for all physical and\ndigital customer touchpoints, including branches, ATMs, gadgets, and Xpress Points.\nOversee production, installation, and quality assurance of branding elements across locations\n—ensuring timely delivery, adherence to brand standards, and high execution quality.\nCollaborate with internal teams (Facilities, Marketing, Retail, Digital) and external vendors to\nensure smooth implementation of branding initiatives and resolve project bottlenecks.\nEnhanced Media Relations & coordination.\nPrepare or oversee preparation of major communications products, including media briefs, and\npress releases.\nBrand Compliance & Performance Monitoring\nMaintain and uphold brand consistency throughout all our creative projects ensuring strict respect\nof the brand guidelines from group.\nConduct periodic audits of customer touchpoints to verify alignment with corporate brand\nguidelines, recommend improvements, and enforce corrective actions where necessary\nPerform all other duties as reasonably assigned.\nIdentify trends and insights to optimize creative designs and brand identity for the Ecobank Brand\nin the Cameroonian banking space.\nA BETTER WAY\nA BETTER AFRICA\nIV. JOB PROFILE\nSkills, Capabilities & Personal Attributes\nStrong visual design skills in branding, layout, typography, and digital\u002Fprint design\nSubstantial exposure with digital marketing\nProficiency in Adobe Creative Suite (Illustrator, Photoshop, InDesign).\nKnowledge of production processes for print and digital assets\nDetail-oriented with strong visual accuracy and consistency\nExcellent interpersonal skills.\nExcellent planning and organizational skills.\n\n",{"_key":270,"_type":223,"marks":271,"text":272},"l23sq",[247],"V. 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